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In the effort nike kd 6 for sale to display the company's products and services in the best possible manner, the About Us page usually becomes one of the most overlooked pages when developing a website. This is a fatal mistake, for most people turn to the About Us page to learn more about the company they plan to do business with.

The "About Us" page provides a good opportunity to attract customers and gain trust, as validated by studies that attest the conversion rate of nike kd 7 visitors to the best About Us pages increasing measurably. A poorly constructed About Us page, with cold and impersonal descriptions, leaves the impression of just another faceless website amongst a sea of other websites.

basic information about the organization such as the business the company engages in, the mission, vision, values, and nike kd 8 other details company overview including a brief history, the story behind the company, who started the company, the circumstances, and the background key team members with biographies USP or what makes the company special company news and newsletters link to investors page that contains annual reports contact details including physical address and email address

legal information, including the people responsible for the website contents

links to company profiles in social media such as Facebook and Twitter, and blogs membership in trade guilds and association valuable customer testimonials and accolades and awards received

As the adage goes, a picture is worth a thousand words, and it's common to spruce up web pages with the help of photos and other images. Similar is the case with About Us pages.

The information in the About Us page need frequent updating.

The best practice is to provide a link to the About Us page from the menu bar appearing on all pages or from the home page and all entry points of the website. The About Us page likewise needs links to various supporting pages or sections of the website, and prominent exist on the business section of the website.


Coca Cola, which has a comprehensive About Us section with subsections on company news, mission, vision and values, the Coca Cola system, people, leadership, innovation, company history, and company reports.